Born from an idea to stave off boredom, Waldo's Wheat Ale hits two birds with one stone. A buzz, and some thing to do once you get there. Advantages beside the obvious? Natural cross-selling for those looking for all the variants, up-selling for larger 16oz & 24oz cans for a greater challenge, repeat consumption, social proof, consumer engagement, and instant brand recall are just some added benefits directly from the design.